Image from Keep Britain Tidy
This simply means being more intentional about the purchases we make, meaning that we reduce waste at the source. We know that this is easier said than done, so here are some practical tips to help you embrace this mindset.
Tune It Out
From constant social media ads to endless promotional emails, we are bombarded with messages urging us to buy more and more.
These adverts can lead to impulsive purchases, often for things we don’t actually need.
Here’s how to reduce this noise:
- Limit your screen time to cut down your exposure to ads.
- Adjust settings on your phones and social media apps to turn off targeted advertising.
- Unsubscribe from marketing emails to resist temptation (bonus to this is that it will help keep your inbox less cluttered!)
We know it’s hard to get rid of this completely, but these small steps will help reduce the temptation to buy!
Take Stock Of What You Already Own
Before purchasing something new, take a moment to check what you already own.
You might rediscover forgotten items or realise you don’t need another version of something you already have.
This habit will not only save you money but can help reduce unnecessary waste.
Think It Over
Taking a moment to think before you buy can make a big difference. When you pause to consider if you truly need something, you are less likely to buy it on impulse.
Before buying something new ask yourself the following questions:
- Do I really need it?
- Do I already own something similar?
- What need will this fulfil?
- Am I going to get a lot of use out of this?
- Will I still like this in 6-12 months’ time?
Taking a moment to reflect before buying can help break the cycle of impulse shopping and promote more sustainable choices.
Use A Wish List
Instead of immediately buying something that catches your eye, add it to a wish list first. This gives you some time to think it over.
This could be a few days, weeks, or months.
More often than not, you will realise that you don’t actually need or even want the item anymore.
Challenge Yourself
Want to take it a step further? Why not try a low-buy or no-buy month. This challenge involves not purchasing anything new for an entire month (this excludes essentials such as medicine, toothpaste and food).
Instead focus on renting, borrowing, swapping and repairing items rather than buying new.
Although it is not running at the moment, Keep Britain Tidy has a Buy Nothing New Challenge, along with resources to help you start your own challenge. Find out more on their website.